Google Play Intro

Entertainment means fun, no restrictions and it gets better if everything comes under one roof; that's what Google is trying to provide with its new Avatar of Android Market turned Google Play, a digital marketplace for mobile applications, music, movies and books unified under a new name in an effort to enhance the shopping experience.

On your Android device, you'll get four app updates within the next few days:

•    The Android Market will become "Play Store."
•    Google Music will become "Play Music."
•    Google Movies will become "Play Movies."
•    eBookstore will become "Play Books."
 

New services also a part

Google's recently launched eBookstore and online music service will also be part of Google Play. It aims to eliminate all hassle of finding various services offered by Google under various brands with Google Play, which is now a digital entertainment destination where one can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to users so that you never have to worry about losing them or moving them again.

Everything is same except the name

None of the changes made will affect the digital content that existing customers have already purchased and stored on Google computers in password-protected accounts. Additionally, though Play is marketed heavily to android users any Google user can use the service to take advantage of cloud-based content management. So, you can rent a movie, upload and purchase music, and buy books on one computer, and access it all on any other desktop. 

Google Plans Diversification

The effort to introduce Google Play is expected to be part of Google's business strategy in order to broader ambition in diversifying beyond online advertising, which still accounts for 96 percent of the search giant's revenue. The launch of Google play is keeping in view of users who search android market for mobile apps, which will also be introduced with more quality content under one brand i.e. one stop solution. This also provides an opportunity for more digital content providers to get their apps published in the market and simultaneously provides more content exposure to the users.

Deals to Lure Traffic

To lure traffic to the new store, Google is offering daily specials that lower the prices on featured apps or content available on the Play.

Growing Android Market

Since the launch of the android market in October 2008, it had steadily grown along with the usage of mobile devices running on Google's Android software. More than 300 million Android devices are currently in use worldwide. Another 6 million are activated each week. The huge audience is the main reason the Android Market has amassed more than 450,000 mobile apps.


Source : Google Official Blog & Cnet